negative social media comments

How To Manage Negative Social Media Comments. [Infographic]

Getting negative comments while running a business is quite common. It is very important to handle negative comments in a business along with taking care of company development. Many find it difficult to manage negative social media comments. So here is the guide to handling negative comments especially in social media. Read more

How to Create Your UVP: Unique Value Proposition [Infographic]

Something most of the people forget to consider when running or starting a business is Unique Value Proposition. Is it really important to consider UVP? What is the key role a UVP plays? How to create a UVP for your business or product? Read more

#WestJetChristmas Miracle – How Far a Brand Can Go to Make People Smile


Imagine walking into an airport to board a plane. Suddenly you meet Santa asking you what you wish for this Christmas. You find it amusing and tell him casually what you wish for. Phew, as if you are going to get that for real. But when you reach your destination and go to collect your luggage, you find a wrapped up present with it. And when you open that – OMG! It’s just the thing you wished for! Sounds too good to be true? Well, WestJet did that for real! Watch the video above.
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