Using Twitter can be fun, but measuring Twitter performance can be real pain in you-know-where. Here is a real cool tool to measure your Twitter performance and get actionable insights to improve it. Hootsuite Grade Your Social – a free tool from the awesome team behind my favorite Social Media Management tool Hootsuite. I am using Twitter from April 2009, though started taking it seriously much later. At the time of writing this article I have 11.1 K followers on Twitter, not a single 1 acquired from any mass twitter buying schemes. But still the big number “11.1K” doesn’t matter, if I am not using it effectively. Over the years I kept learning and implementing, hence improved a lot. But after using this Hootsuite Grade Your Social tool, I found out many more areas of improvement. Let me show you.
What if an event can be arranged, where aspiring photographers can come and get to learn about photography from the experts? Get inspired by the awesome work of these experienced photographers? Not only that, but also the aspiring photographers get to meet and collaborate with local bloggers. And then finally they get to learn how to build their personal brand using Social Media from the Digital Marketing experts. If you are thinking that all of these things sound too good to be true, specially to arrange in Kolkata, then let me tell you that some young passionate individuals successfully arranged this event and it was a huge success. And fortunate I was, to be present there.
Though I am using and teaching Social Media for years, but I must admit that I was not a big fan of analytics. But trust me that was due to my immaturity. For quite some time I started understanding that it’s absolutely essential to analyze the performance of our online content to make it more effective and get best ROI. Though I made it a habit to start checking Google Analytics and Facebook Page Insights, but I ignored Twitter Analytics until now (and that was real foolish step from me as I have 10,000+ followers on Twitter).
If you are using Facebook to create meaningful connections, build your brand, find your customers, share your unique message to the world, or to do anything important, then you should be very careful about some common Facebook mistakes. If you are just a casual user, using Facebook just as a time-pass, then you might skip this post. With more than 1 Billion user base, Facebook has made it possible for anyone from anywhere in the world, to find the right customers /audiences for what they are offering. But while trying to market/ sale/ promote their products/ services/ ideas most people forget the fundamental fact – Facebook is a ‘social’ network. And being ‘unsocial’ is the worst mistake you can commit which leads to a complete failure in your Social Media strategy. So what are the Facebook mistakes you should avoid?
Few days back when I was writing the post on MeetUp Magic , I was really really hoping for many more meetup experiences. In 2014 I took a resolution to take my Social Networking activities to offline meetings also. So when I got the chance to meet Kolkata Bloggers at a Bloggers meet organized by Aviva India, I was really very excited. Though I’ve met Twitter friends and Facebook friends earlier but never attended any blogger meet before. And as I am resuming my blogging after 3-4 years, I was bit hesitant also to join. But then again, as I teach people to get out of comfort zone, I followed my own advice and went there. Trust me the experience was beyond my expectation. Let me tell you the whole story.
You know whatever I am today, I owe the credit to many people from different walks of life who has been my inspiration throughout my journey. And among those, one of the most important person is Sachin Tendulkar. I can give you 100 reasons for that. But let’s just limit my gratitude to him with most important three things.
What is Meetup? Meetup is a formal/ informal get together, where people who know/doesn’t know each other online can meet in person. Do you meet your online friends offline? No matter whether you are using Social Networks for just making new friends or for building meaningful connections as a professional, you should consider attending Meetup.