Social Media Marketing World is an annual event organized by Social Media Examiner, where you can learn from who’s who of Social Media, live! But what if you can’t make it to the event like me? Thanks to the elaborate blog posts from awesome folks like Kristy Schnabel, atleast you can update yourself with the latest happenings in the world of Social Media and also learn some cool strategies discussed in the event. I found Kristy’s post 25 Strategies I learned at Social Media Marketing World 2015 so impressive, that it inspired me to create this infographic to share with my friends and clients.
So you’ve started your blog? Great! Welcome to the club. Now what? Don’t you want the world to know about your blog? Ofcourse you do, otherwise you could have written on your Diary instead. But if you are not a popular person already or don’t have fan following, how can you reach to a large audience? There are so many blogs out there, how would you stand apart from the rest? A well-defined Social Media strategy for bloggers like you is the answer.
I am assuming that you already understand the importance of creating an engaging Social Media presence as a Professional or a Brand. If you have started working on your Social Media presence in different Social Media channels, you must have felt that it’s not easy to manage so many tasks in so many different channels. That’s where Hootsuite comes as a lifesaver. It’s a very powerful (if not most powerful) Social Media dashboard, from which you can manage your entire Social Media presence. And the best part is that you can use it from your Android mobile too. Though there are many guides and tutorials for the Hootsuite web app, I couldn’t find a complete guide for Hootsuite mobile android app. That’s why decided to write one of my own. Hope you’ll find this valuable.
Mailchimp has smartly combined two latest trends of Social Media – Image Content and Mobile Access to create this simple but really powerful mobile app Mailchimp Snap. With the rising popularity of mobile platforms and availability of highly efficient mobile devices, now a days you can do virtually everything from mobile. As a small business owner / Startup / Entrepreneur / blogger / Online Marketer / Social Media manager , may be you are already using mobile devices more for writing and sharing blog posts, managing your Social Media presence. But to send a Newsletter (atleast using Mailchimp – one of the best newsletter services where you can start for free) you had to get back to PC. Not anymore.
Using Twitter can be fun, but measuring Twitter performance can be real pain in you-know-where. Here is a real cool tool to measure your Twitter performance and get actionable insights to improve it. Hootsuite Grade Your Social – a free tool from the awesome team behind my favorite Social Media Management tool Hootsuite. I am using Twitter from April 2009, though started taking it seriously much later. At the time of writing this article I have 11.1 K followers on Twitter, not a single 1 acquired from any mass twitter buying schemes. But still the big number “11.1K” doesn’t matter, if I am not using it effectively. Over the years I kept learning and implementing, hence improved a lot. But after using this Hootsuite Grade Your Social tool, I found out many more areas of improvement. Let me show you.
What if an event can be arranged, where aspiring photographers can come and get to learn about photography from the experts? Get inspired by the awesome work of these experienced photographers? Not only that, but also the aspiring photographers get to meet and collaborate with local bloggers. And then finally they get to learn how to build their personal brand using Social Media from the Digital Marketing experts. If you are thinking that all of these things sound too good to be true, specially to arrange in Kolkata, then let me tell you that some young passionate individuals successfully arranged this event and it was a huge success. And fortunate I was, to be present there.
Though I am using and teaching Social Media for years, but I must admit that I was not a big fan of analytics. But trust me that was due to my immaturity. For quite some time I started understanding that it’s absolutely essential to analyze the performance of our online content to make it more effective and get best ROI. Though I made it a habit to start checking Google Analytics and Facebook Page Insights, but I ignored Twitter Analytics until now (and that was real foolish step from me as I have 10,000+ followers on Twitter).
If you are using Facebook to create meaningful connections, build your brand, find your customers, share your unique message to the world, or to do anything important, then you should be very careful about some common Facebook mistakes. If you are just a casual user, using Facebook just as a time-pass, then you might skip this post. With more than 1 Billion user base, Facebook has made it possible for anyone from anywhere in the world, to find the right customers /audiences for what they are offering. But while trying to market/ sale/ promote their products/ services/ ideas most people forget the fundamental fact – Facebook is a ‘social’ network. And being ‘unsocial’ is the worst mistake you can commit which leads to a complete failure in your Social Media strategy. So what are the Facebook mistakes you should avoid?