Using Twitter can be fun, but measuring Twitter performance can be real pain in you-know-where. Here is a real cool tool to measure your Twitter performance and get actionable insights to improve it. Hootsuite Grade Your Social – a free tool from the awesome team behind my favorite Social Media Management tool Hootsuite. I am using Twitter from April 2009, though started taking it seriously much later. At the time of writing this article I have 11.1 K followers on Twitter, not a single 1 acquired from any mass twitter buying schemes. But still the big number “11.1K” doesn’t matter, if I am not using it effectively. Over the years I kept learning and implementing, hence improved a lot. But after using this Hootsuite Grade Your Social tool, I found out many more areas of improvement. Let me show you.
Though I am using and teaching Social Media for years, but I must admit that I was not a big fan of analytics. But trust me that was due to my immaturity. For quite some time I started understanding that it’s absolutely essential to analyze the performance of our online content to make it more effective and get best ROI. Though I made it a habit to start checking Google Analytics and Facebook Page Insights, but I ignored Twitter Analytics until now (and that was real foolish step from me as I have 10,000+ followers on Twitter).