If you are actively promoting your business with social media, it’s important to track and analyze those efforts. Like any aspect of your business, you want to be sure you’re getting a positive return on investment (ROI) for your work. You can use Google Analytics for Social Media to get that valuable data and analytics.
The best this is Google Analytics is both powerful and free. Usually, when Google Analytics is discussed, it’s as a tool to analyze website performance. In reality, though, it also holds a lot of information about social media.
let’s take a look at how to use Google Analytics to examine how social is working for your business.