Facebook Newsfeed Update January 2018

Facebook Newsfeed Update January 2018 | RIP Organic Reach!

On January 12, 2018, Facebook founder Mark Zuckerberg made an announcement in a post from his Personal Facebook profile, that shook the Internet, specifically the brands and marketers who rely heavily on Facebook Marketing. If you use Facebook (especially Facebook Page) to reach out to your target audience, you need to know about it and prepare for what’s coming.

Mark Zuckerberg announced on January 12th that Facebook is going to make major changes in the newsfeed algorithm (yet again!). He stated that there will be less public content posts from businesses and media.

Zuck stated that they focus on the well being of the community than the company’s profits. Let’s go through this in details.

Then you can tell me if you think this change is positive or not.

According to the update that Zuckerberg gave, Facebook users are gonna get more contents from their family and friends. It also includes more interactions that counteract the loneliness and boredom.

He stated the reason for this is the results of a research that,

If people spend more time on passive content it has negative effects on their health.

Keeping the health of the Facebook community in mind, Facebook took this decision.

Is The Time You Spend On Facebook Time Well Spent?

Mark ZuckerbergSource: Financial Tribune

Zuck started his announcement saying

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.

Here is the post from Zuck

Zuck said that the health of his community is important for him. So he is going to give priority to the content from friends and family first.

So we are not going to see less of the passive content (Like videos, news updates, brand promotions etc) from the businesses and media.

Here is what Adam Mosseri, Head of Newsfeed is telling about the update

Watch this video to get clear idea of what Adam is telling

Is This Newsfeed Update Going to Improve User Experience?

This update created a buzz everywhere. Not everyone uses the Facebook for the same purpose.

Like I use Facebook to get updates on the pages I follow.  My friends may be using to stay connected with their buddies.

I don’t react to all the posts I see. Just because of this if I don’t get them in my feed, how my experience with Facebook improves?

What do you think?

Things Social Media Marketers Need to Consider After This Newsfeed Update

Are you completely relying on Facebook Organic Reach for the promotions?

If yes, you may need to explore other channels for promotions. In fact, we strongly recommend diversifying your Digital Marketing efforts, not relying on a single channel. Contact us to discuss how we can help you craft an effective strategy for your business.

Even on Facebook, we’ll recommend you to focus more on:

  1. Interactive quality posts from your personal profile.
  2. Focusing more on Facebook groups. Generate more interactions in the Facebook group you own and influencing Facebook groups in your niche.
  3. Go LIVE as much as you can and start chatting with your audience.
  4. Utilize Facebook Messenger bot while it’s still less crowded.

Does it mean cost to place Ads increases?

Have to see about it. Still not very clear about it.

See Jon Loomer’s Facebook News Feed Update: Now What?. He made this post after in-depth researching of this update.

Here is what Social Media Examiner said in their live video:

Interpretations Of Different SM Influencers

Jon Loomer interpreted well from the end of the Facebook team based on the post of Mark Zuckerberg on 12th Jan 2018.

You can also go through the interpretation of Josh Constine on Tech Crunch Website.

Conclusion

There are some positives and negatives of the Facebook Newsfeed update:

  • Facebook is focusing more on improving social relations than generating revenue.
  • We are gonna see more posts from our family and friends on Facebook.
  • Facebook Algorithm is gonna be designed to put check to the passive content.
  • This results in the gradual decrease of the organic reach on Facebook.
  • The cost to place a Facebook Ad may increase due to decreasing organic reach.
  • Marketers need to focus on creating great content to generate organic traffic to their website.

I hope I  covered maximum information. If you feel I missed anything comment below. Share this with your fellow SM marketers to make them aware of this update. If you want to discuss the Facebook Marketing strategy for your business, drop us an email.