I am assuming that you already understand the importance of creating an engaging Social Media presence as a Professional or a Brand. If you have started working on your Social Media presence in different Social Media channels, you must have felt that it’s not easy to manage so many tasks in so many different channels. That’s where Hootsuite comes as a lifesaver. It’s a very powerful (if not most powerful) Social Media dashboard, from which you can manage your entire Social Media presence. And the best part is that you can use it from your Android mobile too. Though there are many guides and tutorials for the Hootsuite web app, I couldn’t find a complete guide for Hootsuite mobile android app. That’s why decided to write one of my own. Hope you’ll find this valuable.
Using Twitter can be fun, but measuring Twitter performance can be real pain in you-know-where. Here is a real cool tool to measure your Twitter performance and get actionable insights to improve it. Hootsuite Grade Your Social – a free tool from the awesome team behind my favorite Social Media Management tool Hootsuite. I am using Twitter from April 2009, though started taking it seriously much later. At the time of writing this article I have 11.1 K followers on Twitter, not a single 1 acquired from any mass twitter buying schemes. But still the big number “11.1K” doesn’t matter, if I am not using it effectively. Over the years I kept learning and implementing, hence improved a lot. But after using this Hootsuite Grade Your Social tool, I found out many more areas of improvement. Let me show you.
Though I am using and teaching Social Media for years, but I must admit that I was not a big fan of analytics. But trust me that was due to my immaturity. For quite some time I started understanding that it’s absolutely essential to analyze the performance of our online content to make it more effective and get best ROI. Though I made it a habit to start checking Google Analytics and Facebook Page Insights, but I ignored Twitter Analytics until now (and that was real foolish step from me as I have 10,000+ followers on Twitter).