Just found this awesome video of Seth Godin giving a speech at a TED conference. You’ll get a fresh new perspective of Marketing & Leadership in today’s world. Gone are the days when only giant corporations with lots of money to buy lots of ads could sell their ideas to people. Now with the help of Internet & mass media, anyone can take an idea, build a tribe around it & start a movement. Watch the video & let me know what you think.
Imagine walking into an airport to board a plane. Suddenly you meet Santa asking you what you wish for this Christmas. You find it amusing and tell him casually what you wish for. Phew, as if you are going to get that for real. But when you reach your destination and go to collect your luggage, you find a wrapped up present with it. And when you open that – OMG! It’s just the thing you wished for! Sounds too good to be true? Well, WestJet did that for real! Watch the video above.