Bad Monday Achieved 5X ROMS Through Facebook Ads

Bad Monday Apparel is a homegrown tattoo inspired clothing. It was started as a side hustle but now is a 7 figure business.

They approached us to promote their business on Facebook and Instagram and increase their sales.

By the time, on 27th February 2018, Bad Monday approached us, they have 5K Instagram followers.

We redesigned the entire website with an appropriate theme, colour, and information.

Here are a few results that we achieved for Bad Monday:

  1. We increased their AOV from £24.57 to £41.10
  2. We increased Instagram followers from 5K to 245K in a year.
  3. The sales are on a constant growth spike every month since the date we started
  4. We achieved a 5x Return on Marketing Spent.
  5. We helped them in getting bigger wholesale deals.
  6. Since we took up, the total monthly sales value has increased by 1650%.

Top Performing Ad

The Results


Growth in monthly sales.




Increase in AOV.

Last updated on 21.05.2019

How We Did It

Facebook Ads

  • Laser targeted interest targeting for cold ads.
  • Appropriate LookAlikeAudience
  • Proper retargeting
  • Consulting with the business on how to set up an intimate connection with their audience.
  • Expanded from the UK to worldwide.
  • Regular optimizing and proper budgeting.
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