It’s a lovely life by Heather Reese Achieved 1.09X Frontend ROAS Through Facebook Ads

It’s a lovely life is a travel blog managed by Heather Reese family where they also sell various digital courses.

They approached us to promote their business on Facebook and increase their sales.

Here are a few results that we achieved for It’s a lovely life:

  1. We reduced their cost per lead to 6.86$.
  2. The sales are on a constant growth spike every month since the date we started
  3. We achieved a 1.09x Frontend ROAS on 100K+ USD spent on a monthly basis for digital courses sales.
  4. We generated 22,153 leads in the span of 40 days.

How We Did It

Facebook Ads

  • Understanding their finances and margin.
  • Laser targeted interest targeting for cold ads.
  • Appropriate LookAlikeAudience
  • Refreshing new creative for each week.
  • Proper retargeting
  • Regular optimizing and proper budgeting.

The Results


Leads generated


Frontend ROAS on 100K+ USD spent


Cost per lead

Last updated on 21.05.2019

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