JSquad Achieved 15X ROAS Through Google Adwords
Jsquad is specialized in language services such as translation, transcription etc. They have approached us to generate leads through Adwords.
We started with their website and past Adwords campaign audit and concluded that:
- They need a service-specific landing page and,
- The previously targeted keywords were not relevant to their business. So. we had to build a new campaign for the services they are providing.
From the first day itself, we were able to generate the leads and that gave us the insights to optimize the campaign further to reduce the CPA. Within the 3 months of our engagement, we were able to generate 100+ leads at around 15X ROAS.
After the first month, we have integrated the live chat option on the landing page which has helped us to double the conversion rate.
While we were optimizing the Adwords campaign for generating quality leads, Jsquad team was focusing on optimizing the lead to conversion ratio.
How We Did It
- Relevant keywords targeting
- Optimizing AdWords campaigns
Landing Page Design
- Service-specific landing page
- Live chat option integration